Killing it on Reddit Without Getting Killed

Reddit is the world’s 8th most visited website, but most marketers dread it. Here’s how I make it work for me

Marketing Lessons by Aristotle

Patagonia was named the most trusted brand in the US. And it’s no surprise because it religiously follows Aristotle’s Persuasion Triangle.

Making the Most of Every Testimonial

Every testimonial is a precious asset. But to reach its full potential, social proof must be…

Every Mistake Is an Opportunity to Be Creative

A Peruvian beer brand made a very expensive mistake; creativity saved the day.

Authenticity Over Aesthetics

Five dos and don’ts that help me build more authentic brands.

Why I Am Obsessed With Ad Parodies

When I start working with a new copywriting client, I watch all the parodies of their industry’s ads. Here’s why.

Dealing With Haters (Creatively)

Every brand has haters. Instead of ignoring them, learn how to use them. Here are three creative ways to deal with haters.

Make Ads That Are Impossible to Ignore

When I lived in a ground-floor apartment, neighbors would often sneak a peek inside. It’s called Voyeurism. It can improve your ads.

A Simple Formula for Cause Marketing Campaigns

87% said they prefer companies that support a good cause. So helping others means helping your brand.

Altfluencers: Reinventing Influencer Marketing

Most brands struggle to find the right influencers. So maybe it’s time to try something more… creative.