Puzzle Ads

Whether it’s Cannes or D&AD, the most awarded print ads have one thing in common: Puzzle Advertising.

Pricing Theory, Simplified and Visualized

12 pricing principles that every marketer should know.

Disarming Ad Haters

People hate try-hards and hate to be sold to. But most ads are a combination of the two. Try this instead…

Killing it on Reddit Without Getting Killed

Reddit is the world’s 8th most visited website, but most marketers dread it. Here’s how I make it work for me

Marketing Lessons by Aristotle

Patagonia was named the most trusted brand in the US. And it’s no surprise because it religiously follows Aristotle’s Persuasion Triangle.

Making the Most of Every Testimonial

Every testimonial is a precious asset. But to reach its full potential, social proof must be…

Every Mistake Is an Opportunity to Be Creative

A Peruvian beer brand made a very expensive mistake; creativity saved the day.

Authenticity Over Aesthetics

Five dos and don’ts that help me build more authentic brands.

Why I Am Obsessed With Ad Parodies

When I start working with a new copywriting client, I watch all the parodies of their industry’s ads. Here’s why.

Dealing With Haters (Creatively)

Every brand has haters. Instead of ignoring them, learn how to use them. Here are three creative ways to deal with haters.