Recipes for creative copy, content, and ads

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Eddie Shleyner
Eden Bidani
Harry Dry
Dan Nelken
Judy Albers

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Copywriting

Brainstorming

Personal

Strategy

4 min | Copywriting
24 Ways To Write A Tagline
I went through 300+ brand taglines. Most of them use one of these 24 rhetorical devices.
2 min | Copywriting
How I Write Headlines. Fast.
If I had only one hour to come up with an ad, that’s how I’d do it. Learn how to brainstorm creative headlines in five simple steps.
2 min | Brainstorming
How I Use Reddit to Make Ads
The most important part of copywriting isn't writing - it's finding insights. To prove this, I created ten ads without writing a word.
5 min | Personal
My Complete Toolbox
Every single online tool I use for creative marketing and content creation. Updates weekly. 140+ tools.
3 min | Brainstorming
Pattern-Breaking Linkedin Ads
My process for creating B2B ads that get noticed: Message → Image → Headline → Validation → Captions.
3 min | Brainstorming
Silver lining ads
The technique I used to write the IKEA ads that got me my first internship.
2 min | Copywriting
Writing 50 Headlines
How to use Dan Nelken's headline writing technique.
2 min | Strategy
100 Characters to Define Your Brand's Voice
Vikki Ross's technique for developing an engaging brand tone of voice, with and without AI.
3 min | Personal
My Briefing Call Template
All the questions I ask clients before I start working on a campaign.
4 min | Copywriting
Copywriting Research with ChatGPT
Sure, ChatGPT isn’t very creative. But it’s a brilliant research assistant. Here are 44 research prompts I use every month.
3 min | Personal
Creative Block SOS Kit
Pretty much all I know about my nemesis: creative block.
3 min | Brainstorming
Ryan Reynolds' Comedy Toolbox
Reynolds’s greatest ads, comedy toolbox, and 18 thought-starters that will help you write funny ads.
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