Constantly coming up with new ads is hard…
But a technique I learned from Pablo Rochat makes it easier.
I call it Square Storming.
And here’s how I used it to come up with 100+ ads for my client, AppsFlyer:
Step 1: I create 60 squares.
In Figma, or in my sketchbook.
Step 2: I fill them with ideas.
I spend ~1 minute on each square. No overthinking.
That’s why my first ideas are usually dumb.
Or weird.
But once I let them out, better ideas start to flow.
And about an hour later, I have 60 ideas:
Step 3: I filter them.
Finally, I sort them into four categories.
And then I do it all again. And again.
Until AI takes my job, and I can finally become a professional belly dancer.
Seriously though:
The best way to write a great ad headline is to write 60 terrible headlines.
