How I Create Typographic Ads

Typographic ads are the perfect mix of copy and design.

Because typography turns plain copy into expressive visuals.

So here are six techniques
I use to create Typographic ads:

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1. Replace Letters with Images

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2. Turn Words Into Shapes

I had the pleasure of writing copy
for this Coke campaign. Two stories, in two languages, form the shape of a bottle:

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3. Create Patterns or Rhythm

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4. Play with Hierarchy and Highlights

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5. Mimic Textures and Materials

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6. Use Cultural References

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Step-By-Step Example

Here’s a “cultural reference” example I created for my client, AppsFlyer.

Brief: Large companies are sitting on tons of valuable data. AppsFlyer helps them monetize it without risking users’ privacy.

My thought process: Unused data → gathering dust → like a dusty car.

Writing:​ Wrote this simple line in Apple Notes:

Layout:​ Dropped it over a Shutterstock image and set the blend mode to “Multiply” in Figma.

Polish: Asked my girlfriend to rewrite it cause my handwriting is awful 😅

And here’s the result:

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Cheat Sheet