Advertise the Unadvertisable
Making ads for tech products is hard because product screenshots are boring. Here’s what Volkswagen did.
How to Produce AI Ads that Convert
I created an AI ad for HiBob. It brought in so many leads that we’re now turning it into a CTV ad.
Legal Loophole Ads
Legal restrictions often kill good ads. But sometimes, they inspire genius ideas.
How to Announce New Features
I’m thrilled and honored to share this copywriting technique with you.
The 9 Golden Rules of B2B Ads
IBM’s old ads are a masterclass in B2B advertising. Here are 9 principles I’ve learned from them.
The “Pull Back and Reveal” Technique
“Pull Back and Reveal” is a classic cinematic technique. Let’s use it to make some ads.
Captivating Compositions
16 techniques by the world’s top ad photographer
Manipulating ad visuals with AI
I’m not a big fan of Adobe software, but Photoshop has three incredible AI features that I use all the time.
100 Characters to Define Your Brand’s Voice
Vikki Ross’s technique for developing an engaging brand tone of voice, with and without AI.
Scriptwriting with AI
Let’s write a short video script for my audience – freelance creatives.