Helping others = helping your brand. Follow these four steps to create campaigns that will actually help people:
Find a problem relevant to your brand
Ask: what’s being wasted?For example: Time / Space / Energy / Money / Resources
Ask: who could use it instead?For example: NGOs / People / Animals / Our Brand / The Planet
Find a solution that benefits both sides
Bonus: here’s another campaign that used the same formula
A cheat sheet with (almost) all the media channels you can use for your next campaign. There are so many options.
Every brand has haters. Instead of ignoring them, learn how to use them. Here are three creative ways to deal with haters.
The 5-step formula I use to write my email campaigns. Example: my course launch campaign.