Helping others = helping your brand. Follow these four steps to create campaigns that will actually help people:
Find a problem relevant to your brand
Ask: what’s being wasted?For example: Time / Space / Energy / Money / Resources
Ask: who could use it instead?For example: NGOs / People / Animals / Our Brand / The Planet
Find a solution that benefits both sides
Bonus: here’s another campaign that used the same formula
Creating speculative ads was a game-changer for my career. Inside, I explain why and how I make them.
The 5-step formula I use to write my email campaigns. Example: my course launch campaign.
Working for the same client for too long makes me take their product for granted. These perspective-changing questions spark my creativity again.