Every brand has haters. Instead of ignoring them, learn how to use them.
Here are three creative ways to deal with haters.
1. Make them look dumb
2. Take them literally
Every 3 minutes, someone online says that black people should “Go back to Africa.”
So Black & Abroad, a collective that empowers black travelers, invited people to do just that.
3. Embrace the hate
Diesel used their haters to create a limited collection.
That’s it. Waiting for your hate mail 😉
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Thanks for reading <3
