Writing Assistants Destroy Our Copy

I used Grammarly to test some of the greatest slogans ever. Guess what? Most of them have failed.

Teach Your Clients to Give You Helpful Feedback

Clients used to give me feedback like: “My cousin didn’t like it,” until I realized it was my fault.

Turn Dry Facts Into Strong Copy

Social Math is a storytelling technique that makes numbers interesting by comparing them to familiar things. With these tools, you can use it in your ads.

Numbers Confuse; Words Inspire

What makes a product name memorable? Hint: it’s not its catalog number. Here’s why I always offer my clients to name their products.