Sure, ChatGPT isn’t very creative. But it’s a brilliant research assistant. Here are 44 research prompts I use every month.
If I had only one hour to come up with an ad, that’s how I’d do it. Learn how to brainstorm creative headlines in five simple steps.
I don’t start writing before I open this cheat sheet
Give me 7 minutes, and I’ll show you how to turn AI into your creative partner instead of your opponent.
Fear of failure kills creativity. This quick exercise helps me overcome the fear.
Elaborate, Eliminate, and Play is my formula for writing slogans and taglines. Let’s write one for Tinder!
Turn your 404 error page into the most entertaining part of your website instead of the most annoying one.
I used Grammarly to test some of the greatest slogans ever. Guess what? Most of them have failed.
Clients used to give me feedback like: “My cousin didn’t like it,” until I realized it was my fault.
Social Math is a storytelling technique that makes numbers interesting by comparing them to familiar things. With these tools, you can use it in your ads.