Understatement Ads
If most ads are like overexcited golden retrievers, understatement ads are cats. Let’s make some.
24 Ways To Write A Tagline
I went through 300+ brand taglines. Most of them use one of these 24 rhetorical devices.
The “[Cliché], but [Twist]” Formula
Let’s write a DoorDash ad with a simple formula that copywriters love: “[cliché], but [twist].”
Brainstorming Creative Headlines
Today, I’ll show you how Osborn’s Checklist can be used to write headlines.
The QUEST Copywriting Formula
The 5-step formula I use to write my email campaigns. Example: my course launch campaign.
How I Write Headlines. Fast.
If I had only one hour to come up with an ad, that’s how I’d do it. Learn how to brainstorm creative headlines in five simple steps.
Writing 50 Headlines
How to use Dan Nelken’s headline writing technique.
Copywriting Research with ChatGPT
Sure, ChatGPT isn’t very creative. But it’s a brilliant research assistant. Here are 44 research prompts I use every month.
10 Types of Question Headlines
Research shows that asking questions in a conversation makes you more likable. I think this goes for brands too.
25 Literary Devices That Make Ideas Stick
I don’t start writing before I open this cheat sheet