The OG B2B Ads

2 min | Brainstorming

Hey! Agency self-promo ads are the proof that B2B can be fun. Here are my favorites, along with 10 questions to help you create similar ideas for your brand:

1. Visual Hyperboles

Can you exaggerate your product’s benefit without using words?

Small text: The Power of Advertising / McCann Erickson

2. Contrarian Thinking

What important truth do very few people agree with you on?

3. The Butterfly Effect

What are the negative consequences of your product’s benefit?

4. Shock Ads

Can you grab their attention with negative words and images?

5. Side by Side

Can you put your offer and its alternative next to each other?

6. Visual Analogy

What real-life objects are similar to your solution?

7. Customer’s Inner Dialogue

What’s the inner dialogue inside your customer’s head?

8. Cliché Phrase

Can you twist a phrase people in your industry say all the time?

9. Bash Competitors

Can you highlight your competitors’ weaknesses?

10. Double Meaning

Does your message have a visually interesting double meaning?

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The OG B2B Ads

My favorite agency self-promo ads and 10 questions to help you create similar ideas for your brand.