Visual Roulette

2 min | Brainstorming

Visuals drive more engagement and emotional response than text¹.
But, most copywriters (myself included) think verbally. Here’s the solution:

This technique is called Visual Roulette.

1. Choose a product

choose a product - duckduckgo search engine

2. Browse random visuals

browse random images

This is Unsplash Explore. But I use these visual inspiration websites, too:​
​• Same Energy
​• Flickr​​
​• Booooooom​​
​• Trendland
​• r/MostBeautiful
​• r/itookapicture​​
​• This Isn’t Happiness​​
​• Random Image Generator

3. Pick an interesting picture

pick an interesting image - waterfall and foliage forming a face

4. Connect it to your product

🧠 My thought process:
Face –> Eyes –> Someone is watching you –> Online Privacy

interesting image of a building that looks like a face, 'feel like you're being watched - duckduckgo'
Note: I don't necessarily use the same image that inspired me.
tree that looks like a face, 'feel like you're being watched? duckduckgo'
luggage that looks like a face, 'feel like you're being watched? duckduckgo'

​Visual Roulette helps us make ads that are:

a. Unique
​An image that doesn’t belong to your product’s visual universe will stand out.

images that relate to your product vs an interesting image of a mop with a face

b. Interesting
​If it made you stop scrolling, it will likely have the same effect on your audience.

c. Creative ​
Random input (lateral thinking) helps us think outside the box.

​💡 Instead of writing the ad, then finding a visual, find a visual and then write the ad.

• • •
You made it!

In this recipe

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