My Complete Toolbox
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Every single online tool I use for creative marketing and content creation. Updates weekly.
140+ tools.
My Briefing Call Template
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All the questions I ask clients before I start working on a campaign.
Creative Block SOS Kit
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Pretty much all I know about my nemesis: creative block.
Uncovering Blind Spots with AI
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Falling in love with an idea makes us blind to obvious red flags. This exercise helps me reduce unconscious bias.
Learn Copywriting (Almost) For Free
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If I had to start my career from scratch, here’s how I’d do it…
My First Week as Head of Creative
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Here’s what I’ve done in my first five days when I started working at Ground Up, a venture capital firm.
Case Stories
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Show your work without boring your clients to tears | Free sneak peek into the portfolio guide.
My System to Learn Copywriting From Books
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I created a system to make the most out of reading because there is so much to read and so little time.
Fake Ads Bring Real Opportunities
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Creating speculative ads was a game-changer for my career. Inside, I explain why and how I make them.
This Ad Sold My Old Blender in Four Minutes
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I love writing ads on Facebook Marketplace. No client feedback. No brand guidelines. Just pure selling and fun.