Writing Taglines in Three Simple Steps

Elaborate, Eliminate, and Play is my formula for writing slogans and taglines. Let’s write one for Tinder!

My Recipe for Unboring 404 Pages

Turn your 404 error page into the most entertaining part of your website instead of the most annoying one.

Writing Assistants Destroy Our Copy

I used Grammarly to test some of the greatest slogans ever. Guess what? Most of them have failed.

Teach Your Clients to Give You Helpful Feedback

Clients used to give me feedback like: “My cousin didn’t like it,” until I realized it was my fault.

Numbers Confuse; Words Inspire

What makes a product name memorable? Hint: it’s not its catalog number. Here’s why I always offer my clients to name their products.