Silver lining ads
The technique I used to write the IKEA ads that got me my first internship.
Ryan Reynolds’ Comedy Toolbox
Reynolds’s greatest ads, comedy toolbox, and 18 thought-starters that will help you write funny ads.
Startup Naming Handbook
My complete brand naming process, 45+ naming tools, and how I use AI for naming.
The Creative Secret of Snickers
Creative ads helped turn Snickers into the world’s best-selling candy bar. I watched every single ad and noticed something: they all use an old but powerful technique.
Making Magnificent Memes
I’ve generated 3M+ views with memes. Here’s my quick and simple meme creation process…
Visual Roulette
Visuals drive more engagement and emotional response than text. But, most copywriters (myself included) think verbally. Here’s the solution.
Visual Metaphors, Analogies, and Similes
Three techniques I use to create engaging ads with almost no copy.
Boundaries Boost Creativity
Creativity needs boundaries. Here are five types of creative limitations I use when I work on (overwhelmingly) open briefs.
How to Become a Creative Thinker
Dr. Edward de Bono devoted his life to creative research. These are his 12 greatest lessons.
Humor Mechanisms for Creating Hilarious Ads
Philosopher H. Bergson discovered the mechanisms that make humans laugh.
Here’s how to use them for marketing.