Startup Naming Handbook

My complete brand naming process, 45+ naming tools, and how I use AI for naming.

The Creative Secret of Snickers

Creative ads helped turn Snickers into the world’s best-selling candy bar. I watched every single ad and noticed something: they all use an old but powerful technique.

Making Magnificent Memes

I’ve generated 3M+ views with memes. Here’s my quick and simple meme creation process…

Visual Roulette

Visuals drive more engagement and emotional response than text. But, most copywriters (myself included) think verbally. Here’s the solution.

Visual Metaphors, Analogies, and Similes

Three techniques I use to create engaging ads with almost no copy.

Boundaries Boost Creativity

Creativity needs boundaries. Here are five types of creative limitations I use when I work on (overwhelmingly) open briefs.

How to Become a Creative Thinker

Dr. Edward de Bono devoted his life to creative research. These are his 12 greatest lessons.

Humor Mechanisms for Creating Hilarious Ads

Philosopher H. Bergson discovered the mechanisms that make humans laugh.
Here’s how to use them for marketing.

Finding Customer Insights With AI

AI can’t write your creative copy (yet), but it can be a great research assistant.

Reverse Scriptwriting: Start With the Music

I struggled to write emotional ads. So I gathered music from hundreds of commercials and films to make it (a bit) easier.