How I Use Reddit to Make Ads

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The most important part of copywriting isn’t writing – it’s finding insights. To prove this, I created ten ads without writing a word.

The Creative Secret of Snickers

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Creative ads helped turn Snickers into the world’s best-selling candy bar. I watched every single ad and noticed something: they all use an old but powerful technique.

Visual Roulette

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Visuals drive more engagement and emotional response than text. But, most copywriters (myself included) think verbally. Here’s the solution.

Boundaries Boost Creativity

Creativity needs boundaries. Here are five types of creative limitations I use when I work on (overwhelmingly) open briefs.