Range Ads

Sometimes, showing a brand’s full range of
offerings can really pay off. Here are two ways I do it.
The OG B2B Ads

My favorite agency self-promo ads and 10 questions to help you create similar ideas for your brand.
Ads That Readers Keep, Not Skip

How I create save-worthy ebook ads in three simple steps.
Side-by-side Ads

Is it possible to create a fun ad in five minutes? Sure, if you’re using the Side-by-Side recipe.
Turning Comedy Into Copy

If you wanna learn copywriting, don’t read ads – watch stand-up comedy.
How I Use Reddit to Make Ads

The most important part of copywriting isn’t writing – it’s finding insights. To prove this, I created ten ads without writing a word.
Pattern-Breaking Linkedin Ads

My process for creating B2B ads that get noticed: Message → Image → Headline → Validation → Captions.
Silver lining ads

The technique I used to write the IKEA ads that got me my first internship.
Ryan Reynolds’ Comedy Toolbox

Reynolds’s greatest ads, comedy toolbox, and 18 thought-starters that will help you write funny ads.
Startup Naming Handbook

My complete brand naming process, 45+ naming tools, and how I use AI for naming.