How I Use Reddit to Make Ads

The most important part of copywriting isn’t writing – it’s finding insights. To prove this, I created ten ads without writing a word.

Pattern-Breaking Linkedin Ads

My process for creating B2B ads that get noticed: Message → Image → Headline → Validation → Captions.

Silver lining ads

The technique I used to write the IKEA ads that got me my first internship.

Ryan Reynolds’ Comedy Toolbox

Reynolds’s greatest ads, comedy toolbox, and 18 thought-starters that will help you write funny ads.

Startup Naming Handbook

My complete brand naming process, 45+ naming tools, and how I use AI for naming.

The Creative Secret of Snickers

Creative ads helped turn Snickers into the world’s best-selling candy bar. I watched every single ad and noticed something: they all use an old but powerful technique.

Making Magnificent Memes

I’ve generated 3M+ views with memes. Here’s my quick and simple meme creation process…

Visual Roulette

Visuals drive more engagement and emotional response than text. But, most copywriters (myself included) think verbally. Here’s the solution.

Visual Metaphors, Analogies, and Similes

Three techniques I use to create engaging ads with almost no copy.

Boundaries Boost Creativity

Creativity needs boundaries. Here are five types of creative limitations I use when I work on (overwhelmingly) open briefs.