My complete brand naming process, 45+ naming tools, and how I use AI for naming.
The most important part of copywriting isn’t writing – it’s finding insights. To prove this, I created ten ads without writing a word.
Creative ads helped turn Snickers into the world’s best-selling candy bar. I watched every single ad and noticed something: they all use an old but powerful technique.
I’ve generated 3M+ views with memes. Here’s my quick and simple meme creation process…
Visuals drive more engagement and emotional response than text. But, most copywriters (myself included) think verbally. Here’s the solution.
Creativity needs boundaries. Here are five types of creative limitations I use when I work on (overwhelmingly) open briefs.
Dr. Edward de Bono devoted his life to creative research. These are his 12 greatest lessons.
Philosopher H. Bergson discovered the mechanisms that make humans laugh.
Here’s how to use them for marketing.
AI can’t write your creative copy (yet), but it can be a great research assistant.
I struggled to write emotional ads. So I gathered music from hundreds of commercials and films to make it (a bit) easier.