The Creative Secret of Snickers

Creative ads helped turn Snickers into the world’s best-selling candy bar. I watched every single ad and noticed something: they all use an old but powerful technique.

Learn Copywriting (Almost) For Free

If I had to start my career from scratch, here’s how I’d do it…

25 Literary Devices That Make Ideas Stick

I don’t start writing before I open this cheat sheet

Making Magnificent Memes

I’ve generated 3M+ views with memes. Here’s my quick and simple meme creation process…

How to Brainstorm Headlines with ChatGPT

Give me 7 minutes, and I’ll show you how to turn AI into your creative partner instead of your opponent.

Visual Roulette

Visuals drive more engagement and emotional response than text. But, most copywriters (myself included) think verbally. Here’s the solution.

Visual Metaphors, Analogies, and Similes

Three techniques I use to create engaging ads with almost no copy.

Killing it on Reddit Without Getting Killed

Reddit is the world’s 8th most visited website, but most marketers dread it. Here’s how I make it work for me

My First Week as Head of Creative

Here’s what I’ve done in my first five days when I started working at Ground Up, a venture capital firm.

Marketing Lessons by Aristotle

Patagonia was named the most trusted brand in the US. And it’s no surprise because it religiously follows Aristotle’s Persuasion Triangle.