Creative Block SOS Kit

Pretty much all I know about my nemesis: creative block.

Ryan Reynolds’ Comedy Toolbox

Reynolds’s greatest ads, comedy toolbox, and 18 thought-starters that will help you write funny ads.

10 Types of Question Headlines

Research shows that asking questions in a conversation makes you more likable. I think this goes for brands too.

Scriptwriting with AI

Let’s write a short video script for my audience – freelance creatives.

Puzzle Ads

Whether it’s Cannes or D&AD, the most awarded print ads have one thing in common: Puzzle Advertising.

Startup Naming Handbook

My complete brand naming process, 45+ naming tools, and how I use AI for naming.

Pricing Theory, Simplified and Visualized

12 pricing principles that every marketer should know.

Uncovering Blind Spots with AI

Falling in love with an idea makes us blind to obvious red flags. This exercise helps me reduce unconscious bias.

Disarming Ad Haters

People hate try-hards and hate to be sold to. But most ads are a combination of the two. Try this instead…

The Creative Secret of Snickers

Creative ads helped turn Snickers into the world’s best-selling candy bar. I watched every single ad and noticed something: they all use an old but powerful technique.