Disarming Ad Haters

People hate try-hards and hate to be sold to. But most ads are a combination of the two. Try this instead…

The Creative Secret of Snickers

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Creative ads helped turn Snickers into the world’s best-selling candy bar. I watched every single ad and noticed something: they all use an old but powerful technique.

Visual Roulette

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Visuals drive more engagement and emotional response than text. But, most copywriters (myself included) think verbally. Here’s the solution.