Shlomo Genchin, Author at The Creative Marketer

24 Ways To Write A Tagline

I went through 300+ brand taglines. Most of them use one of these 24 rhetorical devices.

If I had only one hour to come up with an ad, that’s how I’d do it. Learn how to brainstorm creative headlines in five simple steps.

The most important part of copywriting isn’t writing – it’s finding insights. To prove this, I created ten ads without writing a word.

Every single online tool I use for creative marketing and content creation. Updates weekly.
140+ tools.

My process for creating B2B ads that get noticed: Message → Image → Headline → Validation → Captions.

The technique I used to write the IKEA ads that got me my first internship.

How to use Dan Nelken’s headline writing technique.

Vikki Ross’s technique for developing an engaging brand tone of voice, with and without AI.

All the questions I ask clients before I start working on a campaign.

Sure, ChatGPT isn’t very creative. But it’s a brilliant research assistant. Here are 44 research prompts I use every month.