Vikki Ross’s technique for developing an engaging brand tone of voice, with and without AI.
All the questions I ask clients before I start working on a campaign.
Every single online tool I use for creative marketing and content creation. Updates weekly.
Sure, ChatGPT isn’t very creative. But it’s a brilliant research assistant. Here are 44 research prompts I use every month.
My complete brand naming process, 45+ naming tools, and how I use AI for naming.
If I had only one hour to come up with an ad, that’s how I’d do it. Learn how to brainstorm creative headlines in five simple steps.
The most important part of copywriting isn’t writing – it’s finding insights. To prove this, I created ten ads without writing a word.
12 pricing principles that every marketer should know.
Falling in love with an idea makes us blind to obvious red flags. This exercise helps me reduce unconscious bias.
People hate try-hards and hate to be sold to. But most ads are a combination of the two. Try this instead…