Why I Am Obsessed With Ad Parodies

1 min | Storytelling

Well, because they’re hilarious. But also because they help me to…

Know What Clichés to Avoid

beer ad cliches

Use the Clichés — Differently

People felt ashamed to order water in bars, so Guinness introduced a new drink.

Guinness ad clear beer

Make a Parody

Ryan Reynolds shows the process of making Aviation Gin, while making fun of other how-we-produce-alcohol videos.

The citrus fruits are misted, using only the tears of Aviation's owner - me, Ryan Reynolds

Use Another Industry’s Clichés

beer ad using pregnancy cliche

Here's Where to Watch Ad Parodies:

ad parody youtube channels

Saturday Night Live | Cracked | Dissolve | The Key of Awesome | College Humor | Zebra Corner | Microsoft Sam | Ryan Comedy

• • •
Thanks for reading <3

In this recipe

  1. Know What Clichés to Avoid
  2. Use the Clichés — Differently
  3. Make a Parody
  4. Use Another Industry’s Clichés
  5. Here's Where to Watch Ad Parodies:

Keep growing your creative and copywriting skills with my newsletter:

5 min | Brainstorming
Chat GPT’s Smartest Features

Chat GPT has some pretty clever features. Here’s how I’d use them to make an ad for Frontify.
2 min | Storytelling
Disarming Ad Haters

People hate try-hards and hate to be sold to. But most ads are a combination of the two. Try this instead…
5 min | Career
Creative Block SOS Kit

Pretty much all I know about my nemesis: creative block.