12. Penetration Pricing
Bonus: Pricing Placebo
In a study, two groups drank the same wine; half thought it was expensive, and the others thought it was cheap. The “expensive” wine people had a blast. But those who drank the “cheap” wine hated it.
In a study, two groups drank the same wine; half thought it was expensive, and the others thought it was cheap. The “expensive” wine people had a blast. But those who drank the “cheap” wine hated it.
As an advertising student, I used this template to get feedback from dozens of creative experts. Feel free to steal it.
Is it possible to create a fun ad in five minutes? Sure, if you’re using the Side-by-Side recipe.
I’m not a big fan of Adobe software, but Photoshop has three incredible AI features that I use all the time.