12. Penetration Pricing
Bonus: Pricing Placebo
In a study, two groups drank the same wine; half thought it was expensive, and the others thought it was cheap. The “expensive” wine people had a blast. But those who drank the “cheap” wine hated it.
In a study, two groups drank the same wine; half thought it was expensive, and the others thought it was cheap. The “expensive” wine people had a blast. But those who drank the “cheap” wine hated it.
Falling in love with an idea makes us blind to obvious red flags. This exercise helps me reduce unconscious bias.
87% said they prefer companies that support a good cause. So helping others means helping your brand.
Fear of failure kills creativity. This quick exercise helps me overcome the fear.