12. Penetration Pricing
Bonus: Pricing Placebo
In a study, two groups drank the same wine; half thought it was expensive, and the others thought it was cheap. The “expensive” wine people had a blast. But those who drank the “cheap” wine hated it.
In a study, two groups drank the same wine; half thought it was expensive, and the others thought it was cheap. The “expensive” wine people had a blast. But those who drank the “cheap” wine hated it.
Most brands struggle to find the right influencers. So maybe it’s time to try something more… creative.
A transparent review of the process, tools, and frameworks I used to create Boring Products, Fun Ads.
Chat GPT has some pretty clever features. Here’s how I’d use them to make an ad for Frontify.