12. Penetration Pricing
Bonus: Pricing Placebo
In a study, two groups drank the same wine; half thought it was expensive, and the others thought it was cheap. The “expensive” wine people had a blast. But those who drank the “cheap” wine hated it.
In a study, two groups drank the same wine; half thought it was expensive, and the others thought it was cheap. The “expensive” wine people had a blast. But those who drank the “cheap” wine hated it.
A transparent review of the process, tools, and frameworks I used to create Boring Products, Fun Ads.
What makes a product name memorable? Hint: it’s not its catalog number. Here’s why I always offer my clients to name their products.
3 rules for stealing ads while staying original and ethical.