12. Penetration Pricing
Bonus: Pricing Placebo
In a study, two groups drank the same wine; half thought it was expensive, and the others thought it was cheap. The “expensive” wine people had a blast. But those who drank the “cheap” wine hated it.
In a study, two groups drank the same wine; half thought it was expensive, and the others thought it was cheap. The “expensive” wine people had a blast. But those who drank the “cheap” wine hated it.
People hate try-hards and hate to be sold to. But most ads are a combination of the two. Try this instead…
Visuals drive more engagement and emotional response than text. But, most copywriters (myself included) think verbally. Here’s the solution.
As an advertising student, I used this template to get feedback from dozens of creative experts. Feel free to steal it.