12. Penetration Pricing
Bonus: Pricing Placebo
In a study, two groups drank the same wine; half thought it was expensive, and the others thought it was cheap. The “expensive” wine people had a blast. But those who drank the “cheap” wine hated it.
In a study, two groups drank the same wine; half thought it was expensive, and the others thought it was cheap. The “expensive” wine people had a blast. But those who drank the “cheap” wine hated it.
A cheat sheet with (almost) all the media channels you can use for your next campaign. There are so many options.
Falling in love with an idea makes us blind to obvious red flags. This exercise helps me reduce unconscious bias.
Elaborate, Eliminate, and Play is my formula for writing slogans and taglines. Let’s write one for Tinder!