My System to Learn Copywriting From Books

2 min | Career

Books are my favorite source of knowledge. But there is so much to read and so little time. 
That’s why I created this system to make the most out of reading. I hope it will help you, too. 🙂

1. Gather

I get recommendations from:

•Blogs
•Friends
•Podcasts
•Colleagues
•Other books
•Social Media

2. Filter

I decide which books to read.

mind map to decide which books to read

3. Categorize

I use seven subtopics: advertising, creativity, conversion/direct, marketing, writing/storytelling, UX writing, and behavioral psychology.

4. Prioritize

I arrange the reading list according to the type of work I’m doing and track my progress.

5. Summarize

I take notes while reading and then edit them into short summaries.

visual of online reading list and summary posts with book covers

Like this:

gif scrolling through one of the book summary posts

Sorry, what’s that?

Oh, you’re asking if you can get access to this meticulously curated list of over 90 books and 20+ carefully written summaries that I’m going to keep updating until I happily retire from marketing at the age of 72 to devote my time to olive-wood carving? For free?

Yes, of course you can.

Subscribe to my newsletter below, and I’ll send it right away.

In this recipe

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