If Frontify hired me to create an ad, I’d send them this:
Now, I wanna show you my process, step-by-step, including the prompts I used.
Step 1: Understand the Product
Frontify allows you to create a library with your brand guidelines, assets, and design templates.
Step 2: Find Pain Points
Let’s try ChatGPT’s smartest model: Deep Research.
I base my prompt on Dan Kennedy’s 10 profiling questions:
🤖 PERSONA RESEARCH PROMPT 🤖
Task: You’re a senior researcher trying to understand the emotional and practical reality of our ideal customer.
Use the questions below to build a detailed profile of this person: their fears, frustrations, motivations, and how they make decisions.
Focus on human, emotional insights, not just business needs.
Ideal Customer: VP of Brand in a large enterprise
Questions to explore:
1. What keeps them awake at night, indigestion boiling up their esophagus, eyes open, staring at the ceiling?
2. What are they afraid of losing, missing, or messing up?
3. What are they angry about? Who are they angry at?
4. What are their top three daily frustrations?
5. What trends (in their role, company, or industry) are creating pressure or uncertainty?
6. What do they secretly, ardently desire most?
7. Is there a built-in bias to the way they make decisions?
8. Do they have a specific way of speaking or jargon they use internally?
9. Who else is selling something similar to them, and how?
10. Who else has tried selling them something similar, and how has that effort failed?
And 14 minutes later, ChatGPT hands me this beautiful report.
I learn that brand managers lose sleep trying to keep their brand assets consistent.
So I decide to focus on a specific pain point: inconsistent design.
Step 3: Visualize the Pain
I want my ad to stand out, but when I Google “inconsistent design,” I find some pretty boring visuals:
But when I look into the fashion industry, things get interesting.
Step 4: Write the Headline and Value Line
Now, let’s zoom in on the line under the logo. Big brands usually put a tagline there.
But for software companies, I prefer a ‘Value Line’ that explains what the product does.
Step 5: Recreate the Image
I like my visual, but there’s a problem. I can’t use it for my ad because it’s just a random low-res image I found online.
So I upload it to GPT and ask it to write an “image replica prompt”:
🤖 IMAGE REPLICA PROMPT 🤖
Describe this image. Pay attention to every small detail.
Then, write a prompt I can use in an AI image generation tool to create a similar image.
[Upload the original image here]
And I get this nice prompt:
I change some details because I don’t want it to be too similar, and play around with GPT’s Image Generator for a while.
And here’s the final ad:
