Vikki Ross’s technique for developing an engaging brand tone of voice, with and without AI.
12 pricing principles that every marketer should know.
People hate try-hards and hate to be sold to. But most ads are a combination of the two. Try this instead…
Reddit is the world’s 8th most visited website, but most marketers dread it. Here’s how I make it work for me
Patagonia was named the most trusted brand in the US. And it’s no surprise because it religiously follows Aristotle’s Persuasion Triangle.
Every testimonial is a precious asset. But to reach its full potential, social proof must be…
A Peruvian beer brand made a very expensive mistake; creativity saved the day.
Five dos and don’ts that help me build more authentic brands.
When I start working with a new copywriting client, I watch all the parodies of their industry’s ads. Here’s why.
Every brand has haters. Instead of ignoring them, learn how to use them. Here are three creative ways to deal with haters.