100 Characters to Define Your Brand’s Voice
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Vikki Ross’s technique for developing an engaging brand tone of voice, with and without AI.
Scriptwriting with AI
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Let’s write a short video script for my audience – freelance creatives.
Puzzle Ads
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Whether it’s Cannes or D&AD, the most awarded print ads have one thing in common: Puzzle Advertising.
Pricing Theory, Simplified and Visualized
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12 pricing principles that every marketer should know.
Disarming Ad Haters
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People hate try-hards and hate to be sold to. But most ads are a combination of the two. Try this instead…
Killing it on Reddit Without Getting Killed
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Reddit is the world’s 8th most visited website, but most marketers dread it. Here’s how I make it work for me
Marketing Lessons by Aristotle
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Patagonia was named the most trusted brand in the US. And it’s no surprise because it religiously follows Aristotle’s Persuasion Triangle.
Making the Most of Every Testimonial
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Every testimonial is a precious asset. But to reach its full potential, social proof must be…
Every Mistake Is an Opportunity to Be Creative
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A Peruvian beer brand made a very expensive mistake; creativity saved the day.
Authenticity Over Aesthetics
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Five dos and don’ts that help me build more authentic brands.