Puzzle Ads

Whether it’s Cannes or D&AD, the most awarded print ads have one thing in common: Puzzle Advertising.

Disarming Ad Haters

People hate try-hards and hate to be sold to. But most ads are a combination of the two. Try this instead…

Marketing Lessons by Aristotle

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Patagonia was named the most trusted brand in the US. And it’s no surprise because it religiously follows Aristotle’s Persuasion Triangle.