Making video ads doesn’t always mean spending $50k.
Sometimes all you need is a tiny production.
Here’s how I created four short video ads for my client, HiBob:
1. Concepts
I presented my ideas like this:
2. Scripts
Then I turned the chosen ideas into scripts:
For the visual reference part, Google’s Nano Banana makes it easy to adjust facial expressions and change details:
Also, if you’re stuck or on a tight deadline, you can ask GPT to turn your concept into a script.
🤖 Prompt: Turn this ad concept into a two-column script with “Visual” on the left and “Audio” on the right.
3. Pre-Production
While polishing the script, I started prepping the production. I focused on five things:
I. Cast and Crew
Tiny, as promised.
- Two actors.
- A videographer and editor.
II. Wardrobe
I put together a wardrobe guide for the actors and asked them to bring their own outfits.
III. Locations
We decided to shoot at HiBob’s office, so I took a tour and booked six spaces in advance.
It’s amazing how many different spots you can find in a typical office.
IV. Schedule
The most time-consuming parts are changing outfits, moving locations, and adjusting light setups.
So I planned the schedule and shot list to keep those to a minimum.
V. Gear and props
I went through my scripts line by line and made a list of everything we’d need on set.
Then I asked ChatGPT to do the same, just to make sure I didn’t miss anything.
🤖 Prompt: Read these ad scripts and create a full gear and prop checklist for the shoot.
• Break it down by department: camera, audio, lighting, grip, props, wardrobe, makeup, safety, paperwork.
• Include all small items people often forget (batteries, cables, gaffer tape, backups, cleaning kits, release forms, snacks, water, etc.).
• Add a scene-by-scene breakdown of what’s needed where.
• Flag critical items vs. nice-to-haves.
• Include duplicates/backups for anything that could fail.
[Attach script PDF]
4. The Shoot
The night before, I was ANXIOUS.
“What if the actors don’t show up?”
“What if my scripts are cringe?”
“What if we forget to hit record?”
But I ended up having so much fun!
Most of my work is just me and my laptop, so it felt awesome to move around and interact with people for a change 🥲
5. Editing
My friend Tseily handled the editing, and I designed the graphics.
We used Frame.io to collaborate and polish the videos.
And finally, after five revisions, the ads were ready:
