Visual Roulette

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Visuals drive more engagement and emotional response than text. But, most copywriters (myself included) think verbally. Here’s the solution.

Marketing Lessons by Aristotle

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Patagonia was named the most trusted brand in the US. And it’s no surprise because it religiously follows Aristotle’s Persuasion Triangle.

Boundaries Boost Creativity

Creativity needs boundaries. Here are five types of creative limitations I use when I work on (overwhelmingly) open briefs.