Shlomo Genchin, Author at The Creative Marketer

Silver lining ads

The technique I used to write the IKEA ads that got me my first internship.

How to use Dan Nelken’s headline writing technique.

Vikki Ross’s technique for developing an engaging brand tone of voice, with and without AI.

All the questions I ask clients before I start working on a campaign.

Sure, ChatGPT isn’t very creative. But it’s a brilliant research assistant. Here are 44 research prompts I use every month.

Pretty much all I know about my nemesis: creative block.

Reynolds’s greatest ads, comedy toolbox, and 18 thought-starters that will help you write funny ads.

Research shows that asking questions in a conversation makes you more likable. I think this goes for brands too.

Let’s write a short video script for my audience – freelance creatives.

Whether it’s Cannes or D&AD, the most awarded print ads have one thing in common: Puzzle Advertising.