Disarming Ad Haters
People hate try-hards and hate to be sold to. But most ads are a combination of the two. Try this instead…
The Creative Secret of Snickers
Creative ads helped turn Snickers into the world’s best-selling candy bar. I watched every single ad and noticed something: they all use an old but powerful technique.
Learn Copywriting (Almost) For Free
If I had to start my career from scratch, here’s how I’d do it…
25 Literary Devices That Make Ideas Stick
I don’t start writing before I open this cheat sheet
Making Magnificent Memes
I’ve generated 3M+ views with memes. Here’s my quick and simple meme creation process…
How to Brainstorm Headlines with ChatGPT
Give me 7 minutes, and I’ll show you how to turn AI into your creative partner instead of your opponent.
Visual Roulette
Visuals drive more engagement and emotional response than text. But, most copywriters (myself included) think verbally. Here’s the solution.
Visual Metaphors, Analogies, and Similes
Three techniques I use to create engaging ads with almost no copy.
Killing it on Reddit Without Getting Killed
Reddit is the world’s 8th most visited website, but most marketers dread it. Here’s how I make it work for me
My First Week as Head of Creative
Here’s what I’ve done in my first five days when I started working at Ground Up, a venture capital firm.