My Complete Toolbox
230+ free tools and websites that make my job as a creative marketer easier.
24 Ways To Write A Tagline
I went through 300+ brand taglines. Most of them use one of these 24 rhetorical devices.
How I Write Headlines. Fast.
If I had only one hour to come up with an ad, that’s how I’d do it. Learn how to brainstorm creative headlines in five simple steps.
How I Use Reddit to Make Ads
The most important part of copywriting isn’t writing – it’s finding insights. To prove this, I created ten ads without writing a word.
Pattern-Breaking Linkedin Ads
My process for creating B2B ads that get noticed: Message → Image → Headline → Validation → Captions.
Silver lining ads
The technique I used to write the IKEA ads that got me my first internship.
Writing 50 Headlines
How to use Dan Nelken’s headline writing technique.
100 Characters to Define Your Brand’s Voice
Vikki Ross’s technique for developing an engaging brand tone of voice, with and without AI.
My Briefing Call Template
All the questions I ask clients before I start working on a campaign.
Copywriting Research with ChatGPT
Sure, ChatGPT isn’t very creative. But it’s a brilliant research assistant. Here are 44 research prompts I use every month.