Shlomo Genchin, Author at The Creative Marketer

My Briefing Call Template

All the questions I ask clients before I start working on a campaign.

Sure, ChatGPT isn’t very creative. But it’s a brilliant research assistant. Here are 44 research prompts I use every month.

Pretty much all I know about my nemesis: creative block.

Reynolds’s greatest ads, comedy toolbox, and 18 thought-starters that will help you write funny ads.

Research shows that asking questions in a conversation makes you more likable. I think this goes for brands too.

Let’s write a short video script for my audience – freelance creatives.

Whether it’s Cannes or D&AD, the most awarded print ads have one thing in common: Puzzle Advertising.

My complete brand naming process, 45+ naming tools, and how I use AI for naming.

12 pricing principles that every marketer should know.

Falling in love with an idea makes us blind to obvious red flags. This exercise helps me reduce unconscious bias.