Captivating Compositions

16 techniques by the world’s top ad photographer

My Complete Toolbox

230+ free tools and websites that make my job as a creative marketer easier.

24 Ways To Write A Tagline

I went through 300+ brand taglines. Most of them use one of these 24 rhetorical devices.

How I Write Headlines. Fast.

If I had only one hour to come up with an ad, that’s how I’d do it. Learn how to brainstorm creative headlines in five simple steps.

How I Use Reddit to Make Ads

The most important part of copywriting isn’t writing – it’s finding insights. To prove this, I created ten ads without writing a word.

Pattern-Breaking Linkedin Ads

My process for creating B2B ads that get noticed: Message → Image → Headline → Validation → Captions.

Silver lining ads

The technique I used to write the IKEA ads that got me my first internship.

Writing 50 Headlines

How to use Dan Nelken’s headline writing technique.

100 Characters to Define Your Brand’s Voice

Vikki Ross’s technique for developing an engaging brand tone of voice, with and without AI.

My Briefing Call Template

All the questions I ask clients before I start working on a campaign.