Range Ads
Sometimes, showing a brand’s full range of
offerings can really pay off. Here are two ways I do it.
Developing Your Ad Taste
In the AI age, good taste is more important than great prompts. Here’s how to develop yours. Bonus: my fav ads.
Captivating Compositions
16 techniques by the world’s top ad photographer
My Complete Toolbox
230+ free tools and websites that make my job as a creative marketer easier.
24 Ways To Write A Tagline
I went through 300+ brand taglines. Most of them use one of these 24 rhetorical devices.
How I Write Headlines. Fast.
If I had only one hour to come up with an ad, that’s how I’d do it. Learn how to brainstorm creative headlines in five simple steps.
How I Use Reddit to Make Ads
The most important part of copywriting isn’t writing – it’s finding insights. To prove this, I created ten ads without writing a word.
Pattern-Breaking Linkedin Ads
My process for creating B2B ads that get noticed: Message → Image → Headline → Validation → Captions.
Silver lining ads
The technique I used to write the IKEA ads that got me my first internship.
Writing 50 Headlines
How to use Dan Nelken’s headline writing technique.