The “[Cliché], but [Twist]” Formula
Let’s write a DoorDash ad with a simple formula that copywriters love: “[cliché], but [twist].”
Making AI Video Ads (Without the Cringe)
AI video can’t replace real production yet. But here are three ways I’m already using it in my work.
The 9 Golden Rules of B2B Ads
IBM’s old ads are a masterclass in B2B advertising. Here are 9 principles I’ve learned from them.
Brainstorming Creative Headlines
Today, I’ll show you how Osborn’s Checklist can be used to write headlines.
The “Pull Back and Reveal” Technique
“Pull Back and Reveal” is a classic cinematic technique. Let’s use it to make some ads.
Range Ads
Sometimes, showing a brand’s full range of
offerings can really pay off. Here are two ways I do it.
Developing Your Ad Taste
In the AI age, good taste is more important than great prompts. Here’s how to develop yours. Bonus: my fav ads.
Captivating Compositions
16 techniques by the world’s top ad photographer
My Complete Toolbox
230+ free tools and websites that make my job as a creative marketer easier.
24 Ways To Write A Tagline
I went through 300+ brand taglines. Most of them use one of these 24 rhetorical devices.