Shlomo Genchin, Author at The Creative Marketer

Developing Your Ad Taste

In the AI age, good taste is more important than great prompts. Here’s how to develop yours. Bonus: my fav ads.

16 techniques by the world’s top ad photographer

230+ free tools and websites that make my job as a creative marketer easier.

I went through 300+ brand taglines. Most of them use one of these 24 rhetorical devices.

If I had only one hour to come up with an ad, that’s how I’d do it. Learn how to brainstorm creative headlines in five simple steps.

The most important part of copywriting isn’t writing – it’s finding insights. To prove this, I created ten ads without writing a word.

My process for creating B2B ads that get noticed: Message → Image → Headline → Validation → Captions.

The technique I used to write the IKEA ads that got me my first internship.

How to use Dan Nelken’s headline writing technique.

Vikki Ross’s technique for developing an engaging brand tone of voice, with and without AI.