Altfluencers: Reinventing Influencer Marketing

74% of brands struggle to find the right influencers for their campaigns.

Honestly, that’s not surprising. Classic influencers aren’t ideal.

All too often they:

💰 Overcharge but underdeliver.

🤷‍♂️ Don’t get the brand voice.

🥱 Create unoriginal content.

But with altfluencers – alternative influencers – brands spend less and make a stronger impact.

Here’s how ⬇️

1. Friends and Family

In 2008, Obama desperately needed Florida’s vote. The problem? Senior Jews weren’t supporting him. So The Great Schlep asked young Jews to visit their grandparents and convince them to support Obama.

example of target audience of elderly jews and altfluencers as their grandkids

Campaign results:

  • 300M+ Global impressions.
  • Obama won Florida by 170K votes (51% vs. 49%).
  • Highest elderly Jewish vote for Democrats in 30 years.

2. Virtual Influencers

Fondation de France created @bee_nfluencer.

The bee shared its life on Instagram and donated its ad revenue to bee conservation.

target audience of nature lovers and altfluencer as a virtual bee

Campaign results:

  • 600K total followers
  • 280M impressions
  • Pro tip: Virtual Humans is the best place to learn about virtual influencers.

3. Hack the Algorithm

Google Maps prioritizes photos by Local Guides (users who write tons of reviews).

So Budweiser asked Local Guides to snap pictures of branded posters next to famous stadiums. When fans searched for stadiums, Budweiser’s posters appeared first.

ask how can I reach my audience through heavy users of less-crowded platforms?

💡 An influencer is not someone with a lot of followers.
An influencer is someone with a lot of influence.

In this recipe

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