To warm up, I use this cheat sheet before writing headlines. Here’s how:
1. Product
2. Why Is The Product Great?
- Idealistic – protects activists and journalists from repressive governments.
- Swiss – under strict privacy laws and outside of US and EU jurisdiction.
- Free – believes that VPN is a basic human right.
- Fun – stream movies and TV series from anywhere.
- Protected – highest-strength encryption.
- Super fast.
3. Go One by One
Set a 25-minute timer. Spend one minute on each device and move on. Let’s go!
- Alliteration (e.g., Veni, vidi, vici)
Safe. Swift. Swiss.
- Allusion (a reference to a famous person or story)
The Big Brother is watching.
Proton is blocking his view.
- Anadiplosis (e.g., I grew up in a village, a village full of cows.)
VPN is freedom. Freedom is a human right.
- Anaphora (e.g., Love is the question. Love is the answer. Love is everything.)
Swiss privacy. Swiss neutrality. Swiss quality.
- Asyndeton (e.g., I came to win, to fight, to conquer, to thrive.)
Protect your devices, your data, your life.
- Climax (e.g., He lost his family, his job, and his house plants.)
We help journalists, activists, and people who want to watch “30 Rock” reruns on Netflix but live outside the US.
- Chiasmus (e.g., When you doubt your power, you give power to your doubt.)
Use the internet without the internet using you.
- Eponym (e.g., Is she smart? That girl is an Einstein.)
The Usain Bolt of VPNs.
- Metaphor
Your online invisibility cloak.
- Hyperbole (exaggerated statements or claims not meant to be taken literally)
Encryption that makes hackers throw their laptops out the window.
And so on…
Literary devices create memorable words, and just like the lyrics of Sk8er Boi, memorable words live in our minds rent-free.
