I wrote 50 headlines for Remote OK, a company that helps you find a remote job.
I used the buckets technique from Dan Nelken’s genius book.
Let’s break it down:
1. Create buckets
Buckets are areas we want to explore. Anything that makes the product interesting.
2. Fill the buckets
Under each bucket, I write insights – relatable truths that my audience would understand.
A few examples:
No need to impress or be nice to colleagues
- You can smell bad and nobody will know
- You don’t have to share your snacks
- You don’t need to make small talk
Spend more time with loved ones
- You won’t miss important family moments
- You can give your kids a good night’s kiss
- Your kids won’t become latchkey kids
Be more productive
- You’re less productive in an open space
- You can work when you’re most productive
- You will focus on work instead of office parties
Annoying boss
- You won’t smell your boss’s coffee breath
- Your boss won’t stand over your shoulder
No commute
- You will avoid traffic
- You’ll forget how to drive your car
Flexibility
- You can work in your bed
- You can become a digital nomad
- You can dress any way you like
And so on.
3. Write headlines
Then, I turn my favorite insights into headlines.
Save this for later:
💡 "Great headlines aren’t great sentences—they’re great ideas expressed in words."
To learn more about this technique, I recommend buying Dan’s book.
Also, follow him and subscribe to his newsletter. He’s the best.
