I wanted to convince my readers to take my course, so I wrote this email using the QUEST copywriting formula. Let’s break it down:
🎯 Step 1: Qualify
The course is for marketers who are into writing, storytelling, and psychology. So, I say it right away to make sure you keep reading.
“It’s frustrating. People get into marketing because they love writing, storytelling, and psychology.”
🫂 Step 2: Understand
Next, I show that I understand your pain.
“But then reality sets in. Another ad. Another campaign. Lots of analytics – no room for creativity.”
📚 Step 3: Educate
I introduce the solution and show why I’m qualified to teach it.
“But after working with companies like Siemens, Amdocs, and dozens of startups, I’ve found that marketing can be both fun AND effective.
No, wait. Marketing should be fun and effective.
Why? Because…
Performance-first companies eventually reach a plateau → Brandformance is the answer.
95% of B2B customers aren’t even ready to buy → your ads need to leave a lasting impression.
91% of B2B sales are influenced by word of mouth → fun ads get shared, not skipped.”
🤤 Step 4: Stimulate
To create desire, I show you some fun ads and explain the course’s features and benefits.
“And sure, creative ads take more effort, but one great ad can outperform 100 boring ones.
Ask Dovetail, Riverside, and Slack:
Now, I get it—you’re busy. Like, 84-open-tabs busy. So I designed BPFA to fit your schedule:”
💵 Step 5: Transition
I address two key objections, time and risk, using testimonials and a guarantee. And finally, I set a deadline to create urgency.
100% results. 0 risk:
The simple, straightforward AI prompts in Boring Products, Fun Ads are going to make it so much easier and more efficient to brainstorm.
— Eli Igra Serfaty | CEO @ MAIA Digital
There are very, very few people who can make truly boring brands, products, and services sound irresistible. Shlomo is one of them. This course is 🔥🔥🔥
— Dave Harland | Founder @ Copy Or Die
And just like Eli, Dave, and dozens of other students, you’ll learn how to create awesome ads much faster.
(And if it’s not for you, I’ll refund you right away—no questions asked.)
Thanks for reading! 🙌
I hope it worked 😉
If you have any questions about the course, feel free to drop me a line: Shlomo@thecreativemarketer.net
And here are more reviews if you’re not sure yet:
