I created this ad in my first year of ad school. I would probably change a few things now. But back then, this was my best work, which helped me land an internship at Ogilvy Berlin.
This simple creative technique is called: The Silver Lining.
Here’s the recipe:
1. List the product’s disadvantages
IKEA:
• Getting lost in the store
• Impulse buying
• Assembly agony
• Aruging with your partner
🤖 GPT prompt
2. Find an advantage for each disadvantage
• Getting lost → Yeah, but at least I can count it as a workout.
• Buying stuff → Yeah, but at least I’ll finally get that stuffed shark my mom never got me.
• Assembly agony → Yeah, but at least I can feel like a handyman for a moment.
• Arguing → Yeah, but at least you’ll spend the night on a comfy couch.
🤖 GPT prompt
3. Expand the best line into a series
🤖 And with GPT, we can go on and on:
Outcome:
!🤬 “BuT, ShLomO, wE shOulDn’t rEveAl oUr weAkNessEs!”
💡 I hear you, but ads need to be interesting. And like designer Stefan Sagmeister says, “Everyone who is honest is interesting.”
