Side-by-side Ads

2 min | Brainstorming

Is it possible to create a fun ad in five minutes?

Sure, if you’re using the Side-by-Side recipe.

Let’s try it with G2, the software review platform:

1. Pain Point

First, I find a pain point that’ll make my readers feel seen. Demo disappointment sounds familiar.

🤖 Prompt: “List 10 common pain points [target audience] deal with.”

2. Pick a Comparison Framework

I analyzed dozens of side-by-side ads. Most follow the same 12 frameworks:

Here are a few examples of these frameworks in action:

Problem vs Solution

Before and After

Us vs Them

I’ll go with Expectations vs Reality:

3. Find an Analogy

Side-by-side ads rely on visuals, so I ask GPT:

🤖 Prompt: “Where do expectations and reality usually not line up in life?”

Each one of these can work, but I’ll go with food. I search “cooking fail” and find these bad boys:

Let’s try the Pizza:

4. Add a Closing Line

A crystal-clear closing line makes your ad not only fun but also effective.

In this recipe

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