See Any Product Anew

1 min | Brainstorming

If I don’t know my product well, I’m in trouble.

If I know it too well, I’m in big trouble.
When that happens, these four questions spark my creativity again:

1. Can I Zoom in?...

change of perspective ads

...Or Zoom out?

2. Innocent Eyes

How does a kid see my product? Or a dog? Any other living (or not) creature?

3. Product’s Perspective

4. Jobs & Occupations

How would a janitor, teacher, CEO, politician, historical figure, or celebrity see my subject?

taro ad acne treatment as a zoom meeting

• • •
Thanks for reading <3

In this recipe

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