If I don’t know my product well, I’m in trouble.
If I know it too well, I’m in big trouble.When that happens, these four questions spark my creativity again:
How does a kid see my product? Or a dog? Any other living (or not) creature?
How would a janitor, teacher, CEO, politician, historical figure, or celebrity see my subject?
• • •Thanks for reading <3
Creative ads helped turn Snickers into the world’s best-selling candy bar. I watched every single ad and noticed something: they all use an old but powerful technique.
I love writing ads on Facebook Marketplace. No client feedback. No brand guidelines. Just pure selling and fun.
Vikki Ross’s technique for developing an engaging brand tone of voice, with and without AI.