If I don’t know my product well, I’m in trouble.
If I know it too well, I’m in big trouble.When that happens, these four questions spark my creativity again:
How does a kid see my product? Or a dog? Any other living (or not) creature?
How would a janitor, teacher, CEO, politician, historical figure, or celebrity see my subject?
• • •Thanks for reading <3
All the questions I ask clients before I start working on a campaign.
I’m thrilled and honored to share this copywriting technique with you.
Let’s write a DoorDash ad with a simple formula that copywriters love: “[cliché], but [twist].”