See Any Product Anew

1 min | Brainstorming

If I don’t know my product well, I’m in trouble.

If I know it too well, I’m in big trouble.
When that happens, these four questions spark my creativity again:

1. Can I Zoom in?...

change of perspective ads

...Or Zoom out?

2. Innocent Eyes

How does a kid see my product? Or a dog? Any other living (or not) creature?

3. Product’s Perspective

4. Jobs & Occupations

How would a janitor, teacher, CEO, politician, historical figure, or celebrity see my subject?

taro ad acne treatment as a zoom meeting

• • •
Thanks for reading <3

In this recipe

No heading found

Keep growing your creative and copywriting skills with my newsletter:

4 min | Career
Fake Ads Bring Real Opportunities

Creating speculative ads was a game-changer for my career. Inside, I explain why and how I make them.
1 min | Copywriting
Writing Assistants Destroy Our Copy

I used Grammarly to test some of the greatest slogans ever. Guess what? Most of them have failed.
2 min | Brainstorming
Reverse Scriptwriting: Start With the Music

I struggled to write emotional ads. So I gathered music from hundreds of commercials and films to make it (a bit) easier.