Range Ads

Usually, I try to focus my ads on a single product, feature, or benefit.

But The Advertising Concept Book made me realize that sometimes, showing the full range of a brand’s offerings can really pay off.

Here are some great examples:

Let’s try this technique with Salesforce.

Step 1: Choose the Range

I go to Salesforce’s website and see that they provide CRM (Customer Relationship Management) solutions for over 20+ industries.

So, I use alliteration and write these lines:

• From Aviation to Agriculture: CRM solutions for 20+ Industries.
• From Healthcare to Hospitality: CRM solutions for 20+ Industries.

Step 2: Visual Symbols

I find these images:

Step 3: Combine Them

There are two main ways to combine images:

I) Hybrid: Blend two images into one (e.g., left ad).

II) Collage: Combine two or more images into a single visual (e.g., right ad).

I want to try both:

I) Hybrid

I open Adobe Firefly and ask for “A photo-realistic image of a flying cow with a propeller attached to its back.”

Then, I add my copy. Here’s my first ad:

II) Collage

I use ChatGPT to generate an image of a Red Cross paramedic. Then I polish it a bit in Photoshop:

And here’s my second ad:

Cheat Sheet