What makes a product name memorable? Hint: it’s not its catalog number. Here’s why I always offer my clients to name their products.
As a copywriter, my job doesn’t end at web copy and ads.
I offer my my skills to help clients name their products, services, conference rooms, and (if things get really bad)… even their babies.
The technique I used to write the IKEA ads that got me my first internship.
12 pricing principles that every marketer should know.
I went through 300+ brand taglines. Most of them use one of these 24 rhetorical devices.