Making the Most of Every Testimonial

2 min | Storytelling

Every testimonial is a precious asset.
But to reach its full potential, social proof must be…

1. Skimmable

skimmable testimonials, highlight what matters
​Credit: Kate Toon

2. Believable

​More details, more trust.

believable testimonials, image, name, role, social media links

3. Authentic

authentic testimonials, screenshots
Credit: Eden Bidani

4. Diverse

​Show different sources to save your clients the cross-check.

diverse testimonials, show different sources like followers or logos
Credit: Eddie Shleyner

​5. Organized

​I save my testimonials in a Testimonial Table, and then add them to my website every few months.

be organized with a Testimonial Table
(And when I’m sad, the table reminds me that I’m not that bad 😅)

This was a sneak peek into: Calendar-Filling Portfolios
My  portfolio guide for freelance creatives.

The guide has eight chapters:

✅ 1. Social proof: Build trust
✅ 2. Your work: Show your skills
✅ 3. About me: Create a human connection
✅ 4. Services: Make yourself an easy choice 
✅ 5. Blog: Become an authority 
✅ 6. Plan the portfolio: Design for busy people
✅ 7. Launch the portfolio: Go live ASAP 
✅ 8. LinkedIn portfolios 

And it also includes:

If you want a better portfolio and you have, like, $49 to spare, check out the guide. It’s legit. 
For more details (and sales talk):

Buy the guide

In this recipe

  1. 1. Skimmable
  2. 2. Believable
  3. 3. Authentic
  4. 4. Diverse
  5. ​5. Organized

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