Is My Idea PR-Worthy?

2 min | Brainstorming

How do I know if my idea is good? I put it in the news.

Ad legend Alex Bogusky used to tell his agency folks: “Don’t write me a script, write me the press release.”
So when I struggle to decide which idea to show the client, I write them into news headlines.

It helps identify ideas that are:

1. Simple

If the concept doesn’t fit into a headline, it might be too complex.

2. Interesting

Seeing my idea as a news headline allows me to objectively ask myself: “Would this really appear on the news?”

If the concept is simple and interesting, it’s worth presenting.

I use classtools.net/breakingnews to create news mockups quickly.

news mockup ad, burger king gives a whopper to anyone who burns a mcdonalds ad, and an AR feature on burger king's app allows people to "burn" mcdonalds ads

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