How to Brainstorm Headlines with ChatGPT

4 min | Copywriting

I wrote some Kindle ads using ChatGPT. Here’s my process:

Part I: Gain

1. List features

2. Features ⇢ benefits

A feature means nothing if you can’t demonstrate it in a relatable situation.

3. Write headlines

I like the one about taking many books on vacation, so I ask for some headlines. Most are boring, but one stands out:

4. Get creative

But that’s not enough. To make things interesting, I’ll use Dan Nelken’s “List & Twist” technique: Write a list of obvious things, and then add something surprising at the end to show the benefit.

I start with the obvious part: a packing list for a short vacation.

Then I add the surprising part: a huge library.

5. Result

I combine the lists and use ChatGPT’s headline as my tagline. And remember the dictionary feature that ChatGPT mentioned earlier? Let’s throw that into the mix as well:

Hey, are you still here? This was the warm-up.
Now begins the fun part. 😉

Part II: Pain

So I showed why having a Kindle is good.
Now, I want to show why not having one is bad.

1. Alternatives and disadvantages

I want to understand those who don’t use a Kindle, what they do, and why these alternatives are awful.

2. Find phrases

3. Results

Disadvantages + Phrases = Kindle is the solution.

Cool. But what about all those stubborn people who know about Kindle, understand the benefits, but still insist on reading printed books? I don’t get them. But ChatGPT does. Read on. 😊