First, Pick a Channel. Then, Find an Idea.

1 min | Brainstorming

I start with the channel, not the idea.

When I get stuck while brainstorming, I often try to start from the end.

Instead of coming up with a concept and then deciding on the right media channel for it, I first choose a channel and then look for an idea that fits.

It also helps with integrated campaigns, where one concept runs on many channels.

This is my cheat sheet. Enjoy 🙂

Where Will Your Idea Live list of social media platforms, podcasts/voice, owned media, guerilla, PPC/search engine, OOH/Digital OOH, direct mail, video/streaming, product placement, stunts/events, native and content, DM, voice assistance, print, word of mouth, communities, gifs/memes, location-based aps

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Thanks for reading <3

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