Finding Customer Insights With AI

2 min | Brainstorming

I was writing ads (just for practice) about how a bad mattress can ruin your sleep.
The problem? I sleep pretty well. So I didn’t know what struggling with sleep really felt like.
Usually, I’d search in forums or speak to a friend. But this time, I asked AI.

The conversation

screen image of conversation with AI about about how it feels to not fall asleep

The results

15 insights in 10 seconds. Not bad. So I picked my favorites and wrote some headlines:

#5 AI response was falling asleep at your desk, turned into an ad of a string of letters 'sleep in your bed, not on your keyboard'
#2 tossing and turning until dawn, ad 'watching the sunrise, great if you spent the night twisting and shouting at a party, less great if you've spent it tossing and turning in your bed
#14 feeling like you're in a never-ending nightmare, ad 'the monster isn't under your bed, the monster is your bed'
#13 feeling frustrated, hopeless, and alone, ad 'sleep. over. a bad mattress can ruin a nice date'
#15 feeling like you're in a constant battle with sleep, ad 'legend says you can't sleep because you're awake in someone else's dream. reality says you've got a cheap mattress.'

AI can’t write your creative copy (yet), but it can be a great research assistant.

You can use it too

Let’s dive into the tool I’ve used for this experiment – OpenAI’s playground.
OpenAI is the research lab that developed GPT-3, the language model that powers most AI copywriting tools.

Want to try it yourself?

  1. Go to beta.openai.com/playground
  2. Sign up. It’s free.
  3. Click “Playground” or “Examples.”
  4. Start playing. There are plenty of features and options. My favorite mode for brainstorming is “Chat.”

In this recipe

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