Dealing With Haters (Creatively)

1 min | Storytelling

Every brand has haters. Instead of ignoring them, learn how to use them.
Here are three creative ways to deal with haters.

1. Make them look dumb

some aren't meant for the great outdoors ad
ad showing one-starred reviews

2. Take them literally

Every 3 minutes, someone online says that black people should “Go back to Africa.”

okay i'm done. go back to africa, you are not welcome here twitter

So Black & Abroad, a collective that empowers black travelers, invited people to do just that.

black and abroad ad with tweet blacked out except go back to africa

3. Embrace the hate

Diesel used their haters to create a limited collection.

diesel is not cool anymore clothing
diesel employees wearing worst customer service ever shirts

That’s it. Waiting for your hate mail 😉

• • •
Thanks for reading <3

In this recipe

No heading found

Keep growing your creative and copywriting skills with my newsletter:

1 min | Copywriting
Writing Assistants Destroy Our Copy

I used Grammarly to test some of the greatest slogans ever. Guess what? Most of them have failed.
2 min | Brainstorming
Square Storming

Coming up with new ads is hard but a technique I learned from Pablo Rochat makes it easier.
3 min | Storytelling
The 9 Golden Rules of B2B Ads

IBM’s old ads are a masterclass in B2B advertising. Here are 9 principles I’ve learned from them.