Storytelling Archives - The Creative Marketer

Captivating Compositions

16 techniques by the world’s top ad photographer

I’m thrilled and honored to share this copywriting technique with you 😉

I’m not a big fan of Adobe software, but Photoshop has three incredible AI features that I use all the time.

Vikki Ross’s technique for developing an engaging brand tone of voice, with and without AI.

Let’s write a short video script for my audience – freelance creatives.

Whether it’s Cannes or D&AD, the most awarded print ads have one thing in common: Puzzle Advertising.

12 pricing principles that every marketer should know.

People hate try-hards and hate to be sold to. But most ads are a combination of the two. Try this instead…

Reddit is the world’s 8th most visited website, but most marketers dread it. Here’s how I make it work for me

Patagonia was named the most trusted brand in the US. And it’s no surprise because it religiously follows Aristotle’s Persuasion Triangle.