The 9 Golden Rules of B2B Ads
IBM’s old ads are a masterclass in B2B advertising. Here are 9 principles I’ve learned from them.
The “Pull Back and Reveal” Technique
“Pull Back and Reveal” is a classic cinematic technique. Let’s use it to make some ads.
Captivating Compositions
16 techniques by the world’s top ad photographer
How to Announce New Features
I’m thrilled and honored to share this copywriting technique with you.
Manipulating ad visuals with AI
I’m not a big fan of Adobe software, but Photoshop has three incredible AI features that I use all the time.
100 Characters to Define Your Brand’s Voice
Vikki Ross’s technique for developing an engaging brand tone of voice, with and without AI.
Scriptwriting with AI
Let’s write a short video script for my audience – freelance creatives.
Puzzle Ads
Whether it’s Cannes or D&AD, the most awarded print ads have one thing in common: Puzzle Advertising.
Pricing Theory, Simplified and Visualized
12 pricing principles that every marketer should know.
Disarming Ad Haters
People hate try-hards and hate to be sold to. But most ads are a combination of the two. Try this instead…