Developing Your Ad Taste

In the AI age, good taste is more important than great prompts. Here’s how to develop yours. Bonus: my fav ads.
My Complete Toolbox

230+ free tools and websites that make my job as a creative marketer easier.
How I sell my ads to C-level

The 7-step framework I use to sell my weird ideas to clients.
Behind My $34k Course Launch

A transparent review of the process, tools, and frameworks I used to create Boring Products, Fun Ads.
My Briefing Call Template

All the questions I ask clients before I start working on a campaign.
Creative Block SOS Kit

Pretty much all I know about my nemesis: creative block.
Uncovering Blind Spots with AI

Falling in love with an idea makes us blind to obvious red flags. This exercise helps me reduce unconscious bias.
Learn Copywriting (Almost) For Free

If I had to start my career from scratch, here’s how I’d do it…
My First Week as Head of Creative

Here’s what I’ve done in my first five days when I started working at Ground Up, a venture capital firm.
Case Stories

Show your work without boring your clients to tears | Free sneak peek into the portfolio guide.