Finding Customer Insights With AI

AI can’t write your creative copy (yet), but it can be a great research assistant.

Reverse Scriptwriting: Start With the Music

I struggled to write emotional ads. So I gathered music from hundreds of commercials and films to make it (a bit) easier.

Is My Idea PR-Worthy?

If I struggle to decide which idea to show the client, I write them into news headlines using this tool…

First, Pick a Channel. Then, Find an Idea.

A cheat sheet with (almost) all the media channels you can use for your next campaign. There are so many options.

See Any Product Anew

Working for the same client for too long makes me take their product for granted. These perspective-changing questions spark my creativity again.