Boundaries Boost Creativity

2 min | Brainstorming

“Create a global campaign for Budweiser.”
Big budget. Bold client. Best brief ever.
And… I blew it. My ideas weren’t picked – now I know why: I was overwhelmed by all the options.
​
Creativity needs boundaries. So now, when I get an open brief, I set them myself:

1. Story boundaries

 

deckofbrilliance.com

  

  • Or explore one film genre

 

film genres

 

See the full list here

2. Copy boundaries

3. Channel boundaries

  • Choose one:

 

4. Process boundaries

  • Build your idea around a specific location​
  • Use only User-Generated-Content
  • Build your idea around one song​
  • Make a one hour long ad
  • Make a ten-second ad
  • Don’t show the product
  • Use only stock footage
  • Don’t use the internet
  • Zero budget

5. Visual boundaries

  • Stick to one visual style:

 

Different art direction and illustration styles: sketch, 3d, anime, flat, and more

• • •
You made it!

In this recipe

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