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đ Note: My notes are a mix of key ideas and quotes from the book as well as my own thoughts.
Life-Force 8 (LF8) â Eight desires that every human being have:
đş Every product and sales pitch in the world appeals to one of the LF8 desires.
Selling with fear works, but only if it follows the following criteria
Competitors â There are three ways to approach them.
60% percent of people only read the headline. So make sure to:
22 Proven Headline Starters
FREE: âFree Book Shows You How to Write Sneaky Advertising That Practically Forces People to Send You Money!â
NEW: âPowerful New Seminar Teaches Flea Marketers the Power of âFlea-Psychâ To Drive People Into a Buying Frenzyâ
AT LAST: âAt Last⌠a Bakery That Uses Only Organic Sugar, Flour, Milk, and Eggs!â
THIS: âThis New Invention Stops Any Attacker in His Tracks Without a Gun, Knife, or Black Belt in Karateâ
ANNOUNCING: âAnnouncing the Hottest New Sandwich Craze From Southern California: The Malibu Crust Pocket!â
WARNING! âWARNING! Some Dog Groomers Wrap a Noose Around Your Dogâs Neck!â
JUST RELEASED: âJust Released: Psychologistâs Study Reveals Little-known Speaking Patterns That Immediately Put Rude Salespeople in Their Placeâ
NOW: âNow You Can Stop Any Attacker Without Guns, Knives, or a Black Belt in Karateâ
HEREâS: âHereâs How a 95-Pound Granny Made a 275-Pound Psychopathic Killer Cry Like a Baby for its RattleâŚ.â
THESE: âThese Three Very Italian Men Make a Pizza to Kill Forâ
WHICH OF: âWhich of These Hot Bodies Would YOU Like To Show Off?â
FINALLY: âFinally⌠a Self-Improvement Seminar That Moves, Empowers, and Transforms You for Life!â
LOOK: âLOOK! Now You Can Buy Cotton Candy Machines at Wholesale Pricesâ
PRESENTING: âPresenting the Easiest Way Ever Developed To Learn the Pianoâ
INTRODUCING: âIntroducing the Only Water Ice Stand in Philly that Uses Real, Fresh Fruitâ
HOW: âHow to Sing Like an American Idol in 90 Days or Less â Guaranteedâ
AMAZING: âAmazing New DVD Lowers Your Blood Pressure by Just Watching It!â
DO YOU: âDo You Know How To Stop Vicious Dog Attacks With the Push of a Button?â
WOULD YOU: âWould You Trade $2 for Our Famous Brick-oven Pizza?â
CAN YOU: âCan You Be Sure Your Child Wonât Get Kidnapped?â
IF YOU: âIf You Hate Cleaning Your Pool, This Ad Brings Good News!â
STARTING TODAY: âStarting Today, You Can Dance 97% Better⌠if You Follow These Rulesâ
Hey, it’s Shlomo. Thanks for reading my book summary đÂ
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