Numbers Confuse; Words Inspire

What makes a product name memorable? Hint: it’s not its catalog number. Here’s why I always offer my clients to name their products.

First, Pick a Channel. Then, Find an Idea.

A cheat sheet with (almost) all the media channels you can use for your next campaign. There are so many options.

How I Found Mentors as an Ad Student

As an advertising student, I used this template to get feedback from dozens of creative experts. Feel free to steal it.

A Simple Formula for Cause Marketing Campaigns

87% said they prefer companies that support a good cause. So helping others means helping your brand.

See Any Product Anew

Working for the same client for too long makes me take their product for granted. These perspective-changing questions spark my creativity again.

Altfluencers: Reinventing Influencer Marketing

Most brands struggle to find the right influencers. So maybe it’s time to try something more… creative.