Shlomo Genchin, Author at The Creative Marketer

Lessons From My First Four Months as a Digital Nomad

tl;dr Working on the beach is just as realistic as snorkeling in the office.

Every brand has haters. Instead of ignoring them, learn how to use them. Here are three creative ways to deal with haters.

When I lived in a ground-floor apartment, neighbors would often sneak a peek inside. It’s called Voyeurism. It can improve your ads.

What makes a product name memorable? Hint: it’s not its catalog number. Here’s why I always offer my clients to name their products.

A cheat sheet with (almost) all the media channels you can use for your next campaign. There are so many options.

As an advertising student, I used this template to get feedback from dozens of creative experts. Feel free to steal it.

87% said they prefer companies that support a good cause. So helping others means helping your brand.

Working for the same client for too long makes me take their product for granted. These perspective-changing questions spark my creativity again.

Most brands struggle to find the right influencers. So maybe it’s time to try something more… creative.