Turn Dry Facts Into Strong Copy

Social Math is a storytelling technique that makes numbers interesting by comparing them to familiar things. With these tools, you can use it in your ads.

Creative Visualization: Finding Insights With My Eyes Closed

Visualization helps me find campaign ideas. I step into my customer’s shoes and picture their day, minute after minute.

Client Work: Proper Dining is Back

Behind the scenes of our Burger King campaign that won almost every award show.

Make Ads That Are Impossible to Ignore

When I lived in a ground-floor apartment, neighbors would often sneak a peek inside. It’s called Voyeurism. It can improve your ads.

Numbers Confuse; Words Inspire

What makes a product name memorable? Hint: it’s not its catalog number. Here’s why I always offer my clients to name their products.

First, Pick a Channel. Then, Find an Idea.

A cheat sheet with (almost) all the media channels you can use for your next campaign. There are so many options.

How I Found Mentors as an Ad Student

As an advertising student, I used this template to get feedback from dozens of creative experts. Feel free to steal it.

A Simple Formula for Cause Marketing Campaigns

87% said they prefer companies that support a good cause. So helping others means helping your brand.

See Any Product Anew

Working for the same client for too long makes me take their product for granted. These perspective-changing questions spark my creativity again.

Altfluencers: Reinventing Influencer Marketing

Most brands struggle to find the right influencers. So maybe it’s time to try something more… creative.