Finding Customer Insights With AI

AI can’t write your creative copy (yet), but it can be a great research assistant.

Fake Ads Bring Real Opportunities

Creating speculative ads was a game-changer for my career. Inside, I explain why and how I make them.

Authenticity Over Aesthetics

Five dos and don’ts that help me build more authentic brands.

Writing Assistants Destroy Our Copy

I used Grammarly to test some of the greatest slogans ever. Guess what? Most of them have failed.

Reverse Scriptwriting: Start With the Music

I struggled to write emotional ads. So I gathered music from hundreds of commercials and films to make it (a bit) easier.

This Ad Sold My Old Blender in Four Minutes

I love writing ads on Facebook Marketplace. No client feedback. No brand guidelines. Just pure selling and fun.

Why I Am Obsessed With Ad Parodies

When I start working with a new copywriting client, I watch all the parodies of their industry’s ads. Here’s why.

Teach Your Clients to Give You Helpful Feedback

Clients used to give me feedback like: “My cousin didn’t like it,” until I realized it was my fault.

Is My Idea PR-Worthy?

If I struggle to decide which idea to show the client, I write them into news headlines using this tool…

Lessons From My First Four Months as a Digital Nomad

tl;dr Working on the beach is just as realistic as snorkeling in the office.