Writing My Best Worst Headlines

Fear of failure kills creativity. This quick exercise helps me overcome the fear.
How to Become a Creative Thinker

Dr. Edward de Bono devoted his life to creative research. These are his 12 greatest lessons.
Writing Taglines in Three Simple Steps

Elaborate, Eliminate, and Play is my formula for writing slogans and taglines. Let’s write one for Tinder!
Humor Mechanisms for Creating Hilarious Ads

Philosopher H. Bergson discovered the mechanisms that make humans laugh.
Here’s how to use them for marketing.
My System to Learn Copywriting From Books

I created a system to make the most out of reading because there is so much to read and so little time.
Every Mistake Is an Opportunity to Be Creative

A Peruvian beer brand made a very expensive mistake; creativity saved the day.
My Recipe for Unboring 404 Pages

Turn your 404 error page into the most entertaining part of your website instead of the most annoying one.
Finding Customer Insights With AI

AI can’t write your creative copy (yet), but it can be a great research assistant.
Fake Ads Bring Real Opportunities

Creating speculative ads was a game-changer for my career. Inside, I explain why and how I make them.
Authenticity Over Aesthetics

Five dos and don’ts that help me build more authentic brands.