Making the Most of Every Testimonial
Every testimonial is a precious asset. But to reach its full potential, social proof must be…
Writing My Best Worst Headlines
Fear of failure kills creativity. This quick exercise helps me overcome the fear.
How to Become a Creative Thinker
Dr. Edward de Bono devoted his life to creative research. These are his 12 greatest lessons.
Writing Taglines in Three Simple Steps
Elaborate, Eliminate, and Play is my formula for writing slogans and taglines. Let’s write one for Tinder!
Humor Mechanisms for Creating Hilarious Ads
Philosopher H. Bergson discovered the mechanisms that make humans laugh.
Here’s how to use them for marketing.
My System to Learn Copywriting From Books
I created a system to make the most out of reading because there is so much to read and so little time.
Every Mistake Is an Opportunity to Be Creative
A Peruvian beer brand made a very expensive mistake; creativity saved the day.
My Recipe for Unboring 404 Pages
Turn your 404 error page into the most entertaining part of your website instead of the most annoying one.
Finding Customer Insights With AI
AI can’t write your creative copy (yet), but it can be a great research assistant.
Fake Ads Bring Real Opportunities
Creating speculative ads was a game-changer for my career. Inside, I explain why and how I make them.