My Recipe for Unboring 404 Pages

Turn your 404 error page into the most entertaining part of your website instead of the most annoying one.

Finding Customer Insights With AI

AI can’t write your creative copy (yet), but it can be a great research assistant.

Fake Ads Bring Real Opportunities

Creating speculative ads was a game-changer for my career. Inside, I explain why and how I make them.

Authenticity Over Aesthetics

Five dos and don’ts that help me build more authentic brands.

Writing Assistants Destroy Our Copy

I used Grammarly to test some of the greatest slogans ever. Guess what? Most of them have failed.

Reverse Scriptwriting: Start With the Music

I struggled to write emotional ads. So I gathered music from hundreds of commercials and films to make it (a bit) easier.

This Ad Sold My Old Blender in Four Minutes

I love writing ads on Facebook Marketplace. No client feedback. No brand guidelines. Just pure selling and fun.

Why I Am Obsessed With Ad Parodies

When I start working with a new copywriting client, I watch all the parodies of their industry’s ads. Here’s why.

Teach Your Clients to Give You Helpful Feedback

Clients used to give me feedback like: “My cousin didn’t like it,” until I realized it was my fault.

Is My Idea PR-Worthy?

If I struggle to decide which idea to show the client, I write them into news headlines using this tool…